Effective date: 31 October 2026 · Last updated: 31 October 2026
Jadan Safaris Ltd ("Jadan", "we", "us") designs and sells safari packages, guided tours and vehicle hire through jadansafaris.co.uk. We are the controller of the personal data described in this notice, which explains what we collect, why, and the rights you have under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
Information you give us
Information collected automatically
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Taking and managing your booking, arranging services with lodges, guides and drivers, and taking payment | Performance of a contract — Art. 6(1)(b) |
| Health, accessibility or dietary information you share | Explicit consent — Art. 9(2)(a); or vital interests in an emergency — Art. 9(2)(c) |
| Answering enquiries and complaints | Steps before a contract / legitimate interests — Art. 6(1)(b), (f) |
| Keeping accounting and tax records, meeting package travel obligations | Legal obligation — Art. 6(1)(c) |
| Preventing fraud and keeping the site secure; anonymous popularity statistics | Legitimate interests — Art. 6(1)(f) |
| Personalised recommendations based on your browsing | Consent — Art. 6(1)(a) and PECR reg. 6 |
| Newsletter and offers by email. We keep a record of the wording you agreed to and when | Consent; or, for past customers, similar-service "soft opt-in" under PECR reg. 22 — you can unsubscribe at any time |
Where we rely on legitimate interests, we have balanced our interests against your rights. You can ask us for details of that assessment.
If you choose "Accept all" in our cookie banner, we set a cookie called jd_vid containing a random identifier. When you view a destination, package, guide or vehicle, or make a booking, we record that against the identifier. We use it to put the trips most likely to interest you first, based on destinations, travel themes, regions and price ranges you have looked at.
If you do not consent, you will see trips in order of what is most popular with all travellers.
Separately from the above, you can tell us how you like to travel ("Tailor my recommendations": travel style, who is travelling, budget band and month) and save trips to a shortlist with the heart button. We only store these when you ask us to, in two cookies on your device (jd_prefs and jd_saved), for 6 months. They are not linked to your name or email, are not copied to our database, and are used only to order what you see and to pre-fill the enquiry form if you choose to send one. You can change or clear them at any time from the same panel, or here: clear everything this site remembers about me.
We never sell your personal data. We share it only as needed with:
Our operations team is based in Kenya and your trip takes place outside the UK, so your data will be transferred outside the UK. Kenya and many destination countries are not covered by UK "adequacy" regulations. We protect these transfers by:
You can ask us for a copy of the safeguards we use.
We use strictly necessary cookies to run the site, and an optional personalisation cookie only with your consent. Full details, including every cookie's name and how long it lasts, are in our Cookie Policy. You can change your choice at any time using Cookie Settings.
Under UK data protection law you have the right to:
To use any of these rights, email hello@jadansafaris.co.uk. We will respond within one month, which can be extended by two months for complex requests. There is normally no charge.
We use HTTPS across the site, restrict staff access on a need-to-know basis, protect admin accounts with hashed passwords, and keep systems updated. If we have a personal data breach that is likely to put you at risk, we will tell you and the ICO as the law requires.
Bookings must be made by an adult aged 18 or over. We collect children's details, such as names and ages, only from the adult booking for them, and only to arrange their travel.
If you have a question or concern about how we use your data, please contact us first at hello@jadansafaris.co.uk so we can try to resolve it.
We will post any changes to this notice on this page and update the date at the top. If a change is significant we will also let affected customers know by email.